[Beginner’s Guide] What is Transcoding? How to Transcode Videos?

What is video transcoding? How to transcode videos? Follow this article to find out the answer. By the way, here is a reliable video transcoder that can help you easily transcode video to MP4, MKV, AVI, MOV, etc. Get the video transcoding software here and follow the guide below: https://www.videoconverterfactory.com/download/hd-video-converter-pro.exe https://www.videoconverterfactory.com/download/hd-video-converter-pro.exe

Michelle Michelle | Updated on Jun 14, 2023

What is Video Transcoding?

How to Transcode Videos on Windows?

Why Transcoding Video Important?

What is Video Transcoding?

Video transcoding or video encoding is the digital-to-digital conversion of one encoding to another. The transcoding process usually involves at least one of the following conversions - codec conversion (e.g. H.264 to H.265), resolution conversion (e.g. 1080P to 4K), size conversion (compression) and bitrate conversion. The opposite of video transcoding is remuxing, which means changing the video container only.

Video transcoding is often required to improve video playback performance and quality on different devices or platforms. For example, if you want to fix an unsupported video format on TV, you can transcode the video to a TV-compatible format. Fortunately, video transcoding is easy as long as you use the right video transcoder. In the next part, you will learn an easy way to transcode videos to any format you like.

Best Video Transcoder

WonderFox HD Video Converter Factory Pro enables you to easily change video types, codecs, bitrate, resolution, etc. to transcode videos to new formats rapidly and handily. Batch mode is supported.

How to Transcode Videos on Windows?

WonderFox HD Video Converter Factory Pro is a professional and powerful video transcoder on Windows that allows you to transcode different video files easily and quickly. It supports almost all video formats and codecs, and provides customizable settings, allowing you to freely adjust video bitrate, change quality, etc. In addition to video transcoding, it can also convert audio files effortlessly. As the cherry on top, it supports batch file conversion.

The software is easy to use and has fast conversion speed and high-quality output. You can free download free download the program and learn how to transcode footage below.

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Step 1. Import the Video into the Transcoder

Launch WonderFox HD Video Converter Factory Pro and open the “Converter.” Click “+ Add Files” to import the video into this converter. Or you can throw the video into this program directly.

How to Transcode Videos

Step 2. Make Transcoding Preparations

>> To Transcode Video Format: Click on the format image on the right side of the workspace to open the format page. There you will see all the available formats and preset specs, including MP4, MKV, AVI, MP3, WAV, H264, H265, VP9, DVIX, YouTube, Vimeo, Facebook, Yahoo, iPhone, Xbox, Fire TV, Android TV, Apple TV, and so on. Choose your preferred output format.

Transcode Files - Format

>> To Transcode Video Size/Quality: Below the output format where the “Quick setting” is, drag the slider to quickly upscale/downscale or enlarge/downsize the video.

Transcode Files – Size/Quality

>> To Transcode Other Video Parameters: Open the “Parameter Settings” under the format image. There you will see all the available options, such as encoder, resolution, bitrate, frame rate, aspect ratio, etc. Tweak these settings in any way you like.

Transcode Files – Other Parameters

Step 3. Start Transcoding

When you are ready, hit “Run” to start the transcoding process.

Why Transcoding Video Important?

Video transcoding is needed more often than ever in today’s multimedia era, especially with the streaming industry on a tear. For example, when your device does not support a 4K resolution, but you want to play a 4K movie on that device from your Plex server, the Plex server will have to downscale the video resolution to your device-compatible resolution to secure a smooth video playback on your device. And that resolution-downscaling process is transcoding. Or a more common case is when you are doing live streaming, the raw data captured by the camera will be transcoded into various renditions so the end-user can watch the streaming content on different devices and at different quality. Such transcoding is also called cloud video encoding that is automatically done without your interference.

There are times you also need to transcode videos yourself. The common circumstances are:

1. The current video file is not compatible with your device;

If a video can be successfully played on other people’s devices but not on yours, it is largely because it is in the wrong video format that is not supported by your device. Take the MOV files, the .mov videos can be smoothly played on Apple products but not natively on Android phones. Either you can get a MOV player or transcode it to Android-friendly formats to make it compatible with your device.

Related Post: Fix Unsupported Video Format Errors

2. The current video file is too large for your device;

This is very true in transcoding footage, a raw and unedited material recorded by the camera. It's impractical to just share the footage with others because of its big size and the unsupported raw format. Luckily, you can transcode footage in many video editing software like Premiere Pro, DaVinci Resolve, Camtasia, etc.

Also, when you have a small device memory, transcoding the video to a smaller size file is recommended.

Related Post: Compress 4GB Video File | Compress Video Files from GB to MB

3. The current video file is expected to upload to online platforms (e.g. YouTube, Vimeo, Instagram, etc.)

This is one of the major reasons why transcoding videos are so important. The online video-sharing platforms have their particular rules for uploading videos in terms of size, resolution, format, length, and so forth. And you have to transcode your videos to match their proper specs to guarantee a successful or smooth upload.

Related Post: Upload Video to Twitter | Upload Video to Tumblr | Upload Video to YouTube | Upload Video to Facebook | Upload Video to Instagram

From the above information, you should know that transcoding videos is crucial if you want a smooth video playback on various devices and platforms. If you are in the need of transcoding videos or want to learn how to transcode videos, you can go back to #Part 2 where we have prepared a simple tutorial on this matter.


That’s all I want to share about what is video transcoding, why is it important and how to transcode videos. If you have any questions or doubts about this article, please feel free to contact me on Twitter, and I’ll be glad to help.

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