What’s the Best Video Format for Facebook? | 2024 Update

Author: Carina
Publish date
Updated on June 06, 2024
Convert Video for Facebook
  • Download Download this simple & efficient Facebook video converter on your PC and convert files for Facebook as follows:
  • Step 1. Add the video files you want to convert
  • Step 2. Select the best video format for Facebook
  • Optional. Adjust video/audio settings to better fit with the Facebook video specs
  • Step 3. Convert videos to Facebook best video format at once
Quick Navigation
Facebook Supported Video Formats
Best Video Format for Facebook
Bonus: How to Convert Videos to Facebook-friendly Format?

Facebook is a popular social networking site where users can post videos and photos. to share their daily lives. However, to upload videos to Facebook smoothly, you must follow some standards and make sure the video format is supported by Facebook. Moreover, although Facebook supports a variety of formats, not all of the formats will work effectively during the uploading process. So, you'd better find the best video format for Facebook to upload your videos without issue. This post is here to explain the best video formats for Facebook and shows you how to convert video to Facebook if your videos are not in the recommended formats.

Facebook Supported Video Formats

Before seeing the best video format for Facebook, let's first check the Facebook-supported video formats.

  • MPEG-4 Video: (.mp4, .m4v. mpeg4);
  • MPEG Video: (.mpe, .mpg, .mpeg, .dat);
  • Flash Video: (.flv, .f4v); AVI Video: (.avi);
  • Windows Media Video: (.wmv, .asf);
  • Mobile Video: (.3gp, .3g2, .3gpp);
  • DIVX Video: (.divx);
  • DV Video;
  • Graphics Interchange Format: (.gif);
  • Matroska Format: (.mkv);
  • MOD Video: (.mod);
  • QuickTime Movie: (.mov, .qt);
  • AVCHD Video: (.m2ts/.mts),
  • DVD Video (.vob);
  • TOD Video: (.tod);
  • Ogg Media Format: (.ogm, .ogv);
  • MPEG Transport Stream (.ts);
  • Nullsoft Video (.nsv)

From the above, we can see that Facebook supports a wide range of video file formats. However, you may still encounter issues when uploading videos to Facebook. So, the following will explain the best video format for different video types on Facebook.

Best Video Format for Facebook

Speaking of the best video format for Facebook, Facebook suggests MOV or MP4 video format. However, the recommendation is broad for kinds of video types on Facebook. But don't worry. You will find the recommended video format for different Facebook videos.

The General Best Video Format for Facebook

MP4 or MOV video formats with an H.264 video codec and an AAC audio codec. However, to give your video the best performance on Facebook, you also need to make your videos at 1080p resolution, 25-30 frames per second, and a 9:16 or 16:9 aspect ratio.

If you want to post video ads on Facebook, here are also the recommended video formats and other parameters for you.

Facebook Cover Video: The recommended video format for Facebook cover video is MP4/MOV with 30fps, 16:9 or 1:1 aspect ratio, and 820 x 462 pixel size.

Facebook Instant Experience Video: Works best with MOV or MP4 video formats with 30 fps and 720-pixel width.

Facebook Carousel Video: For a carousel video, you'd better make your video MOV/MP4 format with 30 fps and 1080 x 1080 pixels.

Facebook In-Stream Video: In-stream Facebook video ads should be MP4/MOV/GIF formats with H.264 video compression and stereo AAC audio compression at 128 kbps+. The resolution should be at least 1080 x 1080 pixels and the recommended aspect ratio is 16:9 or 1:1.

Luckily, you can adjust all the settings with the recommended video converter in this post. So just continue reading to see the best video converter for Windows and how to convert for uploading videos to Facebook in the next part.

Facebook Video Converter
Best Video Converter for Facebook

WonderFox HD Video Converter Factory Pro is a handy and powerful video converter for Facebook. It can convert almost any video to the Facebook best video format with a few simple clicks. Moreover, it also supports converting videos to other media sites like YouTube, Vimeo, Instagram, etc. Get this dedicated video converter now!

Free download Download for Free
Free download Download for Free

How to Convert Videos to Facebook-friendly Format?

To convert videos to Facebook-compatible formats, I recommend you use WonderFox HD Video Converter Factory Pro. It is a professional video converter program that can help you batch convert videos to MP4, MOV, and more video formats. More than just conversion, HD Video Converter Factory Pro also allows users to customizing the video resolution, bit rate, frame rate, codec, etc. Other practical features are also supported with this all-in-one video processing tool.

Step 1. downloaddownload and run HD Video Converter Factory Pro on your desktop and choose the “Converter” module from its initial interface.

Step 2. Hit the “+ Add Files” button to import the video files you want to convert.

Step 3. Click the format image on the right side and navigate to the “Web” tab and select the “Facebook” preset.
You can also choose the “Video” tab and select MP4 or MOV. But for the best performance, you’d better change the video codec to H.264 and the audio codec to AAC in the “Parameter settings” window. Here you can also adjust the video frame rate, bit rate, and other settings.

Step 4. Press the ▼ button to specify an output folder and hit the “Run” button to convert your videos to the best video format for Facebook immediately.

Start the Conversion
Start the Conversion


Now you should know that the best video format for Facebook is H.264 + AAC MP4/MOV. And with the video converter recommended in this post, you easily convert videos to Facebook best format with only three steps. In addition to changing the video formats, it also provides many other features, including downloading, recording, compressing, making GIFs/ringtones, extracting subtitles, and so forth. For more features, just get this software here and explore more by yourself!

Free download Download for Free
Free download Download for Free
Similar Articles
Best Format to Rip DVD

Best Format to Rip DVD

Best Google Slides Video Format

Best Google Slides Video Format

Best Codec for Video

Best Codec for Video

WonderFox DVD Ripper Pro
Best DVD Ripper & Converter for Windows
  • Rip DVD to 300+ presets with GPU acceleration.
  • Support both homemade and commercial DVDs.
  • Bypass or remove DVD copy protections.
  • Compress DVD video size while keeping the quality.
  • Trim, cut, crop, rotate, add subtitles to DVD movies, etc.
  • 1:1 copy DVD to ISO image or DVD folder.
Free download Download for Free
Free download Download for Free
* Please figure out whether it is legal to rip a copy-protected DVD beforehand.
Specialized in multimedia software solutions.
Since 2009

Terms and Conditions | Privacy Policy | License Agreement | Copyright © 2009-2024 WonderFox Soft, Inc.All Rights Reserved

Back to Top