Here, in this post, we will explain why your fail to upload MOV to Instagram and how to upload MOV to Instagram with no errors. To ensure a smooth upload process, you'll need a reliable video converter to make your video meet the Instagram video upload requirements. Get the one-stop converter & editor to get started now:
Rocabella Rocabella | Updated on 24 Nov, 2023

Why Do You Fail to Upload MOV to Instagram?

There are a variety of reasons why you fail to post MOV to Instagram. A few of the contributing factors are listed below. They are:

  • 1. Poor Internet connection;
  • 2. Your account is blocked, banned, or disabled;
  • 3. Your video might have copyright issues;
  • 4. The video content violates Instagram’s terms and conditions;
  • 5. The MOV video parameters don’t meet the video upload requirements for Instagram.

All these can lead to the Instagram not uploading MOV failure. Don't worry, the followings are some solutions to fix the mentioned matters.

  • 1. If connected to WIFI, check the WIFI signal strength. You can turn it off, and again turn it on. You can either relaunch the app or clear the app’s cache. Sometimes, it works well.
  • 2. Simply log out and log in to your account. Or reinstall the app and log in again.
  • 3. To avoid violating the copyright law, you’d better only post content that you’ve created yourself. BTW, posting content that facilitates copyright infringement through unauthorized devices or services is also not allowed on Instagram.
  • 4. Check if there is any illegal content in your video. And for more details about Instagram terms, you can visit its official help center:
  • 5. If the "Can’t upload MOV to Instagram” issue is caused by incompatible parameters. The most straightforward solution is to edit the MOV videos and make sure the finished videos meet the video specifications on Instagram.

First of all, both files with the .mov and .mp4 extension are supported by Instagram, but they are just video containers and may store different video or audio codecs. There are more detailed requirements for the supported video, including video size, video resolution, frame rate, bitrate, video length, and so forth. Therefore, before uploading MOV files to Instagram, keeping the video specifications in mind and editing the videos by the book can help you upload MOV video to Instagram without a hitch.

Recommended Instagram Video Requirements for Uploading

There are 4 types of Instagram videos. They are Instagram Video (formerly IGTV), Instagram Stories, Instagram Reels, and Instagram Live. To ensure your MOV videos easily get accepted, you’ll need to consider the following video specifications.

# General Instagram Video Requirements for Uploading

  • Video Format: MOV and MP4.
  • Video Codec: H264 is highly recommended.
  • Audio Codec: AAC
  • Video resolution: 1080 x 1920
  • Aspect ratio: 9:16
  • Bitrate: 3500kbps
  • Frame rate: 30FPS

# Instagram Video (IGTV)

Note: Instagram merged IGTV and Feed videos into a single format called Instagram Video back in October 2021.

  • Video Format: MP4, MOV, GIF
  • Aspect ratio: 9:16, 16:9, 4:5
  • Video resolution: 1080 x 1920. The minimum resolution is 720.
  • Video length: It can be up to 60 minutes.
  • Maximum File size: For videos less than 10 minutes is 650MB. For videos up to 60 minutes, it’s 3.6 GB

#Instagram Stories

  • Aspect ratio: 4:5 for vertical video; 1:1 for square video.
  • Resolution: 1080 x 1920.
  • Max file size: 4GB.
  • Maximum video length: 15 seconds. (But you can share up to 4 at one time. These will play one after the other to a maximum limit of 60 seconds.)

#Instagram Reels

  • Preferred video format: MP4
  • Maximum video length: Up to 90 seconds.
  • Aspect ratio: 9:16
  • Resolution: 1080 x 1920.
  • Max file size: Under 15MB.

#Instagram Live

  • Video resolution: 1080 x 1920.
  • Aspect Ratio: 9:16
  • Maximum video length: Up to 4 hours.

So far, we have known the required video specs for uploading MOV to Instagram. Next, let’s look at a handy tool to help you edit the MOV videos that Instagram will have no problem accepting.

HD Video Converter Factory Pro—Optimize MOV to Instagram

WonderFox HD Video Converter Factory Pro is a powerful MOV to Instagram converter. Not only can you adjust MOV video parameters to fit the requirements, such as encoders, video resolution, aspect ratio, frame rate, bitrate, and even audio channels and volume, but you are also allowed to split the MOV video exceeding the length limits into clips. More than converting MOV to Instagram, this versatile tool supports almost all video formats and can help convert AVI to Instagram, HD MP4 to YouTube, MKV to Vimeo, etc. Additionally, the lightning mode can process the video files 50X faster.

Free download and install this efficient tool on your Windows PC for preparation. Then follow the guide below to convert and upload MOV to Instagram without trouble.

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Most Functional Video Uploading Tool

With HD Video Converter Factory Pro, you can easily upload videos to Instagram, YouTube, Facebook, Vimeo, and other sites by converting them to supported video formats, modifying parameter settings including video/audio codec, bit rate, frame rate, aspect ratio, resolution, or compressing large videos to smaller file size with high quality preserved.

[Tutorial] Optimize MOV to Fit Instagram Video Guideline for Upload

Step 1. Import MOV Videos into the Program

Run HD Video Converter Factory Pro on your PC and open the Converter module. Next, drag the unsupported MOV videos into the program directly, or import files through the + Add Files button.

How to Upload MOV Files to Instagram

Step 2. Choose Targeted Output Format

Head to the output format section on the right side. Then go to the Video category and select MOV or MP4 as the export format.

Instagram Video Upload Format

Step 3. Modify MOV Video Parameters for Instagram

At the Parameter settings below, you can further modify the output settings. For example, the ideal Instagram video format is MP4 with an H264 video codec and AAC audio. Select the target codec respectively from the video and audio Encoder drop-down list.

Click each option and select the suitable resolution, frame rate, and bitrate for Instagram from the drop-down menu.

How to Post MOV File to Instagram

Step 4. Edit MOV Based on Your Needs

Before you upload MOV to Instagram, be mindful of the time limitations. Press the scissors-shaped icon on the toolbar to remove unnecessary parts from the video or cut MOV into clips.
Also, you can try other editing tools here to make your video more appealing.

Editing before Uploading MOV Files to Instagram

Step 5. Start Processing MOV Videos

Once all the settings are done, specify the output folder via the inverted triangle icon at the bottom. Finally, press the Run button to start the process. Now, you can transfer the finished videos to your phone and then upload MOV to Instagram smoothly.

Tips: To ensure get the best video quality for posting, you can transfer the edited files without compressing through AirDrop, Dropbox, or a USB cable.

Can MOV be Uploaded to Instagram

How to Upload MOV to Instagram from Computer?

Want to upload MOV videos to Instagram without downloading and installing any software? The easiest way is to access the Instagram website. Instagram’s web version also lets you scroll through your feed, reply to direct messages, view your notifications, post photos and videos, and more. Noting that Instagram on PC only allows you to create posts, while the mobile app supports Post, Reel, Story, Live, and Guide. Moreover, it has fewer editing tools compared to the mobile version. Next, let’s follow through the steps of how to upload MOV to Instagram from PC.

1. Visit;

2. Log in to your account;

3. Press the + button at the right top;

4. Hit Select from computer in the pop-up window to add the finished MOV video;

5. In the preview window hit the Next button;

6. Then you can select a ready cover photo and Trim the video. Press Next;

7. Write a caption. (Optional: Add a location, add alt text, or hide the like and view)

8. Click on the Share button. Done!

How to Upload MOV to Instagram via PC


That’s the whole process of how to upload MOV to Instagram readily after converting and editing. Following the recommended video specs on Instagram and applying them strictly can help bump up the video quality you post and offer the best possible viewing experience.

By the way, this MOV to Instagram converter is also available for other multimedia solutions, including downloading online videos from YouTube, Vimeo, and other 1000+ sites, compressing large videos, fast joining video clips, adding subtitles, extracting audio from videos, and more.

DownloadDownload the software to explore more exciting features!

Free Download

Compatible with Windows

100% Clean & Safe

Free Download
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