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Best Video Bitrate Converter to Increase and Lower Video Bitrate

Author by Michelle

Updated on Sep 24, 2026

Bitrate significantly affects both video file size and image quality. You can lower the video bitrate to reduce file size for easier sharing or faster uploading, or increase it to enhance visual quality. So, how can you increase or lower bitrate of a video efficiently? Don't worry. This article shares a top-notch video bitrate changer for Windows and will walk you through the steps in detail. Install this tool to get ready:

What is Video Bitrate?

Bitrate refers to the amount of data processed per unit of time in a video file, typically measured in kilobits per second (kbps) or megabits per second (Mbps). A higher bitrate generally indicates better video quality, as more data is used to represent each second of the video. Conversely, a lower bitrate reduces file size but can lead to a decline in quality.

Why Adjust Video Bitrate?

It can be beneficial in various cases.

When you lower the video bitrate, you can compress the video to the file size you want, which is useful for saving storage space or meeting upload constraints. For example, to bypass email attachment limits, accelerate uploads, reduce video buffering on slow connections, and improve playback performance on mobile devices.

When you increase bitrate of a high-res video during conversion, you can retain the final video clarity.

How to Change Video Bitrate with WonderFox HD Video Converter Factory Pro?

WonderFox HD Video Converter Factory Pro is the perfect program to change video bitrate. It allows you to lower and increase video bitrate as you want. With it, you can easily change the bitrate of MP4, MKV, MOV, AVI, etc. Besides, if you wish to change audio bitrate, this software can also get the job done in a breeze. Apart from video bitrate conversion, HD Video Converter Factory Pro offers many more practical functions, such as video compression, downloading, and recording. Now, get this tool and see how to change video bitrate with it below.

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How to Change Video Bitrate with WonderFox HD Video Converter Factory Pro?

Add Files into Program

Step 1: Add File to the Video Bitrate Converter and Choose an Output Format

DownloadDownload, install, and launch HD Video Converter Factory Pro. Open the Converter module and click Add Files or drag your videos into the conversion list. Then, click the format image to unfold the output format list. Select an output format from the available profiles.

💡 The software supports batch processing, which can save time and effort when you need to batch lower bitrate of multiple videos at once.

Change the Bitrate

Step 2: Change Video Bitrate

Below the output format, open the Parameter settings. To convert video bitrate, you can select a value from the Bit rate drop-down box or click the Customize button to enter a specific rate. Additionally, you can enable VBR mode to let the program dynamically adjust the bitrate based on the complexity of the visuals. Next, click OK to save the changes.

💡 Setting the bitrate too low (e.g., 500 kbps for 1080p video) can result in pixelation. If you're not sure what bitrate to use, refer to some recommendations in the FAQs section.

💡 If you wish to maintain image quality at lower bitrates, it is recommended to select H265 from the Encoder list.

Start to convert your file

Step 3: Start Video Bitrate Conversion

Click â–¼ to choose a destination folder on the bottom. Finally, click Run to start the bitrate conversion process.

Extra: How to Change Video Bit rate with HandBrake?

Manually set the bitrateManually set the bitrate

For advanced users, you can also try the open-source program HandBrake to change video bitrate. Though a bit complex compared to the above tool, it gets the job done. Here is a simplified tutorial:


Step 1: Download and install HandBrake from https://handbrake.fr/.

Step 2: Launch HandBrake and add your file into the program. You can click the File button or drop a file in the interface.

Step 3: Go to the Video section and set the video parameters. Then input the number of average bitrate as you want.

Step 4: When you have finished these settings, click Browse button to choose your file path. Click Start Encode button to convert video bitrate at once.

FAQs

1. What are the recommended bitrates for common resolutions?


Here are general recommendations for video bitrates based on resolution and frame rate:

Resolution Frame rate Recommended bitrate range
480p SD 30fps 60fps
500 to 1,000 kbps 750 to 1,500 kbps
720p HD 30fps 60fps
2,500 to 4,000 kbps 3,500 to 5,000 kbps
1080p Full HD 30fps 60fps
5,000 to 7,500 kbps 7,500 to 10,000 kbps
4K Ultra HD 30fps 60fps
20,000 to 34,000 kbps 30,000 to 50,000 kbps


2. Does lowering video bitrate reduce quality?


Yes. When you decrease the bitrate, you are reducing the amount of data allocated to each frame of the video. This reduction in data can result in a loss of detail and visual clarity.


3. How much can I lower the bitrate?


It largely depends on your needs and the original video. For general uses, reducing the bitrate by 20-30% can considerably compress the file size without much noticeable quality loss.


Finally…

That's all I want to share with you about how to change video bitrate. Get the best video bitrate changer here and start your conversion now:

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Michelle

Michelle O'Brien

I write about multimedia topics, including video and audio conversion, compression, editing, and downloading. I joined WonderFox in 2020, and my goal is to help readers solve everyday tech problems more easily. In this guide, I explained bitrate and how it affects video file size and quality. If you want to adjust video bitrate quickly and effectively, using the recommended tool is a great choice.

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Michelle

Michelle O'Brien

I write about multimedia topics, including video and audio conversion, compression, editing, and downloading. I joined WonderFox in 2020, and my goal is to help readers solve everyday tech problems more easily. In this guide, I explained bitrate and how it affects video file size and quality. If you want to adjust video bitrate quickly and effectively, using the recommended tool is a great choice.

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